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Eleven multi-sport partners form alliance to grow sport in BC

Vancouver, BC –  Eleven BC multisport partners have joined forces to create the viaSport Regional Alliance partnership, committed to working together and highlighting the importance of sport as a tool for energizing communities and enhancing quality of life for British Columbians.

Individually, each partner is recognized as a leader for athlete, coach, and community sport services in their region, but collectively, the group forms a powerful network of resources and expertise that will shape a streamlined sport delivery system across the province. 
 
“One of our primary goals is to make sport accessible to every person in our province through community involvement,” says Peter Fassbender, Minister of Community, Sport and Cultural Development. “This new alliance of regional partners will encourage even more collaboration between many of the dedicated sport organizations across B.C., as we strive to be Canada’s leader in sport excellence.”
 
The viaSport Regional Alliance partnership will maintain and share a network of sport-related services, programming, and resources that is provincial in scope, but locally relevant. Working with local community leaders and stakeholders, the collective’s goals include: improved access to sport facilities and training centres, enhanced support for high performance athletes and coaches, more focussed attention on physical literacy, and streamlined education toward fundamental movement skills in children. Their purpose statement is: Enriching lives and energizing communities via sport.
 
“Sport is a powerful, unifying force”, says viaSport CEO Sheila Bouman. “We believe that sport and physical activity are not only critical building blocks for communities, but are fundamentally essential to the overall health & wellness of the Province. This Alliance allows us to impact the entire province while directly benefitting local communities through targeted, localized programming.”
 
The viaSport Regional Alliance partnership consists of:  

 
For more information about the viaSport Regional Alliance partnership, visit: www.viasport.ca/regionalalliance  

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About viaSport British Columbia:  viaSport British Columbia is a not-for-profit organization established in 2011, responsible for providing strategic leadership to sport in BC. Formed in partnership with the provincial sport sector and the Province of BC, our mandate is to increase awareness, opportunity and participation in sport at every stage of life and in every community in British Columbia. Learn more at www.viasport.ca  

MEDIA CONTACT:  

viaSport Kelly Aldinger
Manager, Community Engagement, viaSport
kellya@viasport.ca 778.655.1759