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Every British Columbian has the opportunity to thrive via sport when it is welcoming, inclusive and accessible to all. viaSport seeks to identify, disseminate, and educate sport and physical activity leaders on the conditions required to make sport more equitable, welcoming, safe, and inclusive for everyone. By leading province-wide research, initiatives, and campaigns to create a more inclusive sport culture in B.C., we can bring attention to the barriers often faced by typically underrepresented populations and start to work towards creating more equitable opportunities for all British Columbians.

Through research and collaboration across sectors, viaSport will set a high standard for inclusive sport by identifying the barriers and conditions that prevent under-represented groups from participating and by educating our sector on how to create more inclusive environments. Current research shows that the following under-represented groups are less likely to participate in sport and physical activity:

  • Women and Girls
  • Persons with Disabilities
  • LGBTQI2S Community
  • Marginalized Youth
  • Indigenous People
  • Socio-economically Disadvantaged
  • Newcomers to Canada
  • Rural, Remote and Isolated Regions
  • Older Adults

While we recognize that many individuals share complex and intersectional identities that may overlap or intersect the populations we have identified, our intent is to start to raise awareness around inclusion so that we can begin to educate our sector and disseminate effective practices.