If you’ve ever competed in sport at a high level, you know the importance of a training plan. “Failing to plan is planning to fail,” a coach might have told you. “A goal is a dream with a deadline.” This sentiment is also true when it comes to marketing and communications. It’s no longer enough to create a brochure or an article on your website and hope that it reaches the right audience. If you want to get your organization’s message out into the world, you need to communicate with a purpose.
Busy sports communicators might feel that they don’t have time to stop, take a breath, and create an action plan. Investing a little time to plan, however, saves you time and money because it ensures that all of your efforts relate back to your goals. If you only have eight hours a week to devote to communications, you need to ensure that those eight hours are the most efficient and effective possible.
In the first module of the viaSport communications toolkit, we’ll make communications planning easy by walking you through the process step-by-step. In the first part of this module, we’ll lay the groundwork for a solid communications action plan by helping you take stock of your organization’s current communications capacity. In the second part, we’ll put the pieces together to create a plan.