Your sports organization is filled with powerful stories. Some of these will end up in newspapers or on television. The bulk of your organization’s news, however, will never reach a journalist. You will have to write it yourself. (If you’re having trouble, identifying newsworthy stories, check out module 3 to learn more.)
This module will teach you the nuts and bolts of writing an effective article, whether it will be published in a newsletter, on a website or in a media kit. In the next module, we’ll narrow our focus to writing for the web.
But first…did you know that bad writing kills?
It’s true. Many scholars believe that poorly written memos were partially responsible for the 1986 Challenger disaster, and that unclear writing has led to several dangerous automotive defects. While your writing will likely never turn deadly, poor communication can be costly to your organization. An unclear article about a program or league might lead to a decrease in registration. News outlets might not read a news release if they can’t easily find the hook. You might not get a grant if you can’t communicate your organization’s purpose in an effective manner.
That’s why plain language is important.