Chief Executive Officer
- Strategic initiatives
- viaSport spokesperson
- Partner relations
- Sport development
- Coaching and leadership
As Chief Executive Officer for viaSport, Charlene collaborates with partners across sectors to create communities that are healthy, vibrant, connected and inspired through sport experiences that are safe, inclusive and meaningful.
Charlene brings 25+ years of proven success in developing and implementing pragmatic and functional, vision-driven strategies that build brands, revenues and reputations. Additionally, she offers inspired strategic analysis, transformative approaches, people-centered leadership and astute cultural and organizational acumen. She has worked in local, national and international markets, in private, public and non-for-profit sectors, in complex organizations, and cross-functionally, to successfully seize opportunities, influence change and deliver results.
Charlene has a Diploma in Public Relations/Communication and a Master’s Degree of Arts in Leadership.
Director, Finance and Operations
- Financial Management and Business Planning
- Business Support, Technology and HR
- Risk Management and Governance Support
As Director of Finance and Operations, Liana leads finance and technology initiatives and provides effective operational, HR and IT support to viaSport’s Sport Development, Coaching, Innovation, and Communications groups. Liana brings over 20 years of leadership and management experience, primarily in private and public sector environments, helping organizations plan, execute and analyze their business performance.
Liana is a designated CPA, CGA and enjoys playing squash, running and yoga.
As Executive Coordinator Margo supports viaSport Board, Executive and Committee planning and development. Prior to joining viaSport, Margo worked in club administration for eight years with the North Shore Girls Soccer Club. She holds a B. Comm and M. Sc. Administration from Concordia University in Montreal and worked in the fields of Marketing Research and Consumer Packaged Goods before transitioning to amateur sport.
Margo enjoys hiking and back country camping trips with her family and friends, reading, and is a volunteer tutor with ONE TO ONE children’s literacy program
Business Analyst and Coordinator
- Process Improvement Support
- Business Intelligence and Analytics
- Administration of Data Collection and Reporting Processes
Joe is a data analysis professional with a focus on the improvement of current data collection and reporting processes. He is a recent graduate from the Master of Business Analytics program in University of British Columbia, and holds an undergraduate degree in Accounting and Finance from the University of Edinburgh. Outside of work, he enjoys MMA, basketball, and esports.
Vy Le - currently on parental leave
Business Process Coordinator
- Administration of policies, procedures and reporting processes
- Process improvement support
- HR processes implementation
Vy is a graduate from Simon Fraser University with a Bachelor’s degree in Management Information System and a minor in Health Science. As the Business Process Coordinator, Vy coordinates the administrative duties of the organization and support process improvement. Prior to viaSport, Vy was experienced in coordinating business operations in the manufacturing industry. When she isn't working, she enjoys walking outside or reading.
Director, Marketing and Communications
- Strategic Communications
- Stakeholder and Partner Engagement
- Grant Management and Revenue Development
As Director, Marketing and Communications, Ninu communicates across a broad stakeholder group of partners across sport, health, education, community and business. He supports a united approach to make sport experiences that are safe, inclusive and meaningful for all British Columbians. Ninu brings close to 25 years of experience helping organizations, in both the public and private sectors, build engagement and succeed through communications and media relations. He also serves on the Oceanwise/Vancouver Aquarium Board Marketing and Communications Committee.
Ninu graduated from the University of Alberta with a Bachelor of Science in Adaptive Physiology, and is a member of the International Association of Business Communicators.
Marketing Communications Manager
- Marketing strategy development
- Branding planning and execution
- Market survey and analysis
Daniel’s experience accounts for more than ten years in marketing and communications, both in advertising agencies and retail companies. He holds BA degrees in Communications and Marketing, with minors in PR and Creative Writing; he also has two Post Degree Diplomas in International Business and Marketing from Douglas College.
Conscious of its recreational and health benefits, Daniel has always been engaged in sports; soccer, volleyball, bodyboarding, martial arts, cross-fit, and horse riding are just some disciplines he has enjoyed as a participant. Along with a keen eye for sports organizations’ strategies, his own positive experiences drive him to spread the positive impact of sports on well-being, self-esteem, solidarity, and community building.
Marketing and Communications Coordinator
- Communications planning
- Copywriting and content creation
- Stakeholder relationship management
Lydia is a non-profit and corporate communications professional who has worked in a variety of industries across five Canadian provinces. She holds an MA in Intercultural and International Communication from Royal Roads University and an undergraduate degree in Political Studies from Queen's University.
She is an enthusiastic volunteer and very recreational athlete in sports ranging from Gaelic football to softball, and also loves tennis, skiing and hiking both locally and while travelling. She believes in the power of positive sport experiences to contribute to the growth of healthy, vibrant individuals and communities.
Sport Development / Coaching
Director, Provincial Sport Development
- Development of strategy to elevate sector capacity
- Oversight of initiatives related to safety, inclusion and quality sport
- Oversight of annual funding and accountability processes
Heather has worked with viaSport since 2014. In her current role she works to build the capacity of the provincial sport system to deliver safe, inclusive and meaningful sport experiences. She is a graduate of Brock University with a bachelor's degree in Sport Management. Heather brings a variety of perspectives to the role based on her experiences as an athlete, coach, Coach Developer, Team BC Mission staff and former High Performance and Competitions Manager for Curl BC.
In her spare time she enjoys yoga, hiking, curling, and dragonboating.
Manager, Sport Development
- Coach Development
- Enhanced Excellence
- Learning Centre knowledge mobilization
- PSO Recognition
- Sport Development Projects – Diversity, Equity & Inclusion, Sector Capacity, Safe Sport
Shortly after receiving a Bachelor of Physical Education and Recreation from the University of Manitoba, and on the heels of an impactful experience at the Paralympic Games, an opportunity came along to move west. Kevin’s experience as an administrator, official, multisport athlete and coach, combined with his expertise as an advocate for equity, diversity and inclusion in the Paralympic movement, has given him a unique view of sport development.
Prior to viaSport, Kevin spent 16 years at BC Wheelchair Sports as the Program Manager guiding sport development initiatives, wheelchair rugby high performance programming and competitions. Along the way, Kevin has had the opportunity to server the International Wheelchair Rugby Federation as an Official and a Technical Delegate, most recently for the 2020 Paralympic Games. In his free time, he can be found running the sea wall, skiing, hiking and spending time with his family and friends.
Director, Partnerships and Engagement
- Partnership Development and Growth
- Government, Sector, and Community Engagement
- Grant Program Oversight and Alignment
- Business Development
Jared is an experienced leader who loves to work with stakeholders across the system which results in more British Columbians being active and connected in their communities. In Jared’s current role as Director of Partnerships and Engagement, he oversees the partnership strategy to increase the impact of viaSport’s strategic plan, supports system-change initiatives through strategy development and engagement processes, oversees viaSport’s granting program impact and growth, and supports business development initiatives.
Jared loves the B.C lifestyle and he takes advantage of it by hiking, camping, and snowboarding whenever possible.
Sport Development Coordinator
- Multi-Sport NCCP delivery
- Coach Mentorship
- Sport Development projects
Emily has been in the sport administration field for just over 10 years and joined the viaSport team in 2021. Her experience, with Triathlon British Columbia, has helped to fuel her passion for community and coaching. She is a graduate of Camosun College with a bachelor’s degree in Sport and Fitness Leadership.
As a strong advocate for community, physical activity and wellness, Emily also volunteers her time as a board member for the Britannia Community Centre and chair of the maintenance committee at her housing cooperative. Outside of volunteering, Emily can be found cycling to work, trying out fun food recipes, puzzling or playing board games with friends.
LinkedIn bio - https://www.linkedin.com/in/emily-vickery-359532115/
Safe Sport Manager
- Safe Sport initiative implementation
- Dispute resolution management
- Foster positive culture and relationships
Andrea has worked in sport for over 20 years both in Canada and Internationally, including three Olympic Games. She has a Master of Science in Exercise Physiology from UBC as well as a Certificate in Organizational Coaching. Her unique combination of experiences, as an athlete, a coach, a Performance Scientist, an organizational coach, a sport consultant and a Board member have led her to her current role as Safe Sport Manager for viaSport. She is excited to be working on creating safe and positive environments for everyone at all levels of sport by bridging the gap between policy and practice.
Her hobbies include street photography and adventures.