Chief Executive Officer
- Strategic initiatives
- viaSport spokesperson
- Partner relations
- Sport development
- Coaching and leadership
As Chief Executive Officer for viaSport, Charlene collaborates with partners across sectors to create communities that are healthy, vibrant, connected and inspired through sport experiences that are safe, inclusive and meaningful.
Charlene brings 25+ years of proven success in developing and implementing pragmatic and functional, vision-driven strategies that build brands, revenues and reputations. Additionally, she offers inspired strategic analysis, transformative approaches, people-centered leadership and astute cultural and organizational acumen. She has worked in local, national and international markets, in private, public and non-for-profit sectors, in complex organizations, and cross-functionally, to successfully seize opportunities, influence change and deliver results.
Charlene has a Diploma in Public Relations/Communication and a Master’s Degree of Arts in Leadership.
- Finance, Technology and Human Resources
- Support for Accountability & Reporting
- Governance Support & Risk Management
As Director of Operations, Amador’s role is to strengthen viaSport’s operational foundation and prepare the organization for efficient and cost-effective growth. Amador holds professional designations in Accounting (CPA, CMA) and project management (PMP). He acquired his MBA from the University of Michigan (and still follows Wolverines football and basketball). Amador has worked for a variety of organizations, from small entrepreneurial companies and non-profits to large corporations. During the summer, he enjoys hiking the beautiful nature trails of British Columbia.
Manager, IT/Business Intelligence
- Information systems management
- Database and reporting lead
- Business intelligence and analytics
D’arcy completed his MBA, with a specialization in Technology and Innovation, at Ryerson University. His areas of expertise include financial forecasting, performance analysis, and business process reengineering. D’arcy captained the first Canadian team to ever place at the Society of American Baseball Research Diamond Dollars Analytics Case Competition and his writing on sports, games, and history has been published in magazines, on websites, and in academic journals.
D’arcy grew up playing baseball, volleyball and basketball but now focuses his love for athletics into winning as many fantasy hockey and basketball pools as possible. He also holds a BA in history with a minor in film from Dalhousie University and is currently enrolled in the UCLA Television Writing program.
Anne Hinola, CPA, CGA
Controller and Senior Accountant
- All financial matters including operating budget administration and reporting
- Ensureing that all accounting transactions are carried out according to viaSport finance policies and procedures and Canadian accounting standards for not-for-profit organization (ASNPO)
- Liaison with banks, auditors and other sport organizations
- Compliance with regulatory filings
Anne is a designated CPA, CGA and holds an LL.B degree (under bar) from the University of the East, Manila, Philippines as well as a BSBA major in Accounting (also a licensed CPA in Philippines). She started her accounting career in Canada at ICBC as a Financial Technology Planner, and then moved on to a mutual fund company as the Financial Analyst. She left the mutual fund to join a First Nation organization as the Accounting Supervisor. When she is not working, Anne enjoys travelling and spending time with her family. To maintain a healthier body, Anne adopts a positive outlook in life. both mentally and emotionally.
Business Process Coordinator
- Administration of policies, procedures and reporting processes
- Process improvement support
- HR processes implementation
Vy is a graduate from Simon Fraser University with a Bachelor’s degree in Management Information System and a minor in Health Science. As the Business Process Coordinator, Vy coordinates the administrative duties of the organization and support process improvement. Prior to viaSport, Vy was experienced in coordinating business operations in the manufacturing industry. When she isn't working, she enjoys walking outside or reading.778-655-1774
Director, Communications and Engagement
- Strategic Communications
- Stakeholder and Partner Engagement
- Grant Management and Revenue Development
As Director, Communications and Engagement, Ninu communicates across a broad stakeholder group of partners across sport, health, education, community and business. He supports a united approach to make sport experiences that are safe, inclusive and meaningful for all British Columbians. Ninu brings close to 25 years of experience helping organizations, in both the public and private sectors, build engagement and succeed through communications and media relations. He also serves on the Oceanwise/Vancouver Aquarium Board Marketing and Communications Committee.
Ninu graduated from the University of Alberta with a Bachelor of Science in Adaptive Physiology, and is a member of the International Association of Business Communicators.
- Assists with various grant life-cycles
- Program reporting & administration
Scott holds a Masters Degree in Sport Administration and Technology from the International Academy of Sport Science and Technology in Lausanne, Switzerland as well as a Communications Degree from SFU. He has worked in amateur sport for over 5 years, most recently as the Long Track Program Coordinator for Speed Skating Canada. In his spare time Scott enjoys playing hockey, snowboarding and wakeboarding.778-655-1756
- Communications planning
- Copywriting and content creation
- Stakeholder relationship management
Lydia is a non-profit and corporate communications professional who has worked in a variety of industries across five Canadian provinces. She holds an MA in Intercultural and International Communication from Royal Roads University and an undergraduate degree in Political Studies from Queen's University.
She is an enthusiastic volunteer and very recreational athlete in sports ranging from Gaelic football to softball, and also loves tennis, skiing and hiking both locally and while travelling. She believes in the power of positive sport experiences to contribute to the growth of healthy, vibrant individuals and communities.
- Social media and event management
- Website updates and content generation
- Email marketing and public relations promotion
Lisa is a graduate from the University of British Columbia with a Bachelor’s degree in Marketing and a minor in Psychology. She has been involved with the UBC Intramurals and Recreation program to promote active living to students through sport and physical activity. In her free time, you can find her playing ultimate frisbee aka. chasing plastic, finding new trails to hike, or lifting weights at the gym.
Innovation and Impact
Director, Research & Social Innovation
- Research design, data collection and analysis
- Strategic development, reporting and assessment
- Bridging connections across BC sport sector
Shawna holds a Master’s degree in Kinesiology from the University of British Columbia, and focused her research on the sustainability policies and partnerships of the London 2012 Olympic Games. Her areas of expertise include critical sport studies, qualitative research methodology, sport mega-event policy analysis, and public relations. Shawna’s approach is research-centered, solutions-oriented, and laser focused on positive change.
Formerly a nationally competitive soccer player and dancer, Shawna now participates in more joint-friendly activities like yoga and cycling. Originally from Saskatchewan, she spends a lot of her time reveling at the beauty of BC in the trails and on the beach. Shawna also holds a Bachelor in Kinesiology from the University of British Columbia and has worked with athletes across the lifespan, from age 5 to 95.
Note: Shawna is currently on maternity leave.
Manager, Research and Social Innovation
- Coordinating research, data collection and analysis
- Evaluating and amplifying the impact of priority projects
- Bridging connections between research and practice
Natalie is a University of British Columbia graduate with a Bachelor’s degree in Kinesiology and a minor in Geography. She is incredibly passionate about sport, and about inclusion specifically. Prior to viaSport, she has worked as a Research Assistant at UBC and as the Sport + Rec Editor of the campus newspaper. Most recently, she worked as an Account Manager for Tribe Solutions Inc, the official merchandise partner of the International Triathlon Union and World Triathlon Series.
In her free time, you can find Natalie underwater, up in the mountains, or playing, watching, and/or talking about sports.
Sport Development / Coaching
VP, Sport Development
- Provincial & Community Sport Development
- Gender Equity
- High performance
- Physical Literacy
As VP of Sport Development, Jennifer champions sport and works with leaders to strengthen the sport delivery system so that more British Columbians can access the health and social benefits that come from quality sporting and physical activity participation at all levels. Jennifer’s extensive experience at all levels of sport and across sectors uniquely positions her to help lead viaSport. In addition to her high performance sporting career Jennifer has worked in the private sector as a member of the Deloitte Innovation consulting team as well as in the not-for-profit sector, as co-founder of B2ten, a privately funded organization that takes an innovative approach to supporting sport and well being in Canada.
Jennifer continues to advocate and empower young women around the World through access to education. In 2013 Jennifer successfully raised $1million for the Because I am a Girl initiative. She graduated from McGill University in 2013 with a Bachelor of Commerce degree. As the most successful freestyle skier in Canadian history, winning Olympic Gold and Silver medals, Jennifer is a member of the Alberta, Quebec and Canada Sports Hall of Fame as well as a recipient of the Meritorious Service Decoration (M.S.C.) awarded by the Governor General of Canada.
Director, Provincial Sport Development
- PSO/DSO Enhancement
- Safe Sport
- Dispute Resolution
- Oversight of coaching and other sport development initiatives
Heather has worked with viaSport since 2014. She is a graduate of Brock University with a bachelor's degree in Sport Management. Prior to viaSport, Heather worked at Curl BC as the high performance and competitions manager where she led many program development initiatives supporting amateur athletes through the Long-Term Athlete Development pathway.
She is also a Level 3 NCCP curling coach and enjoys yoga, swimming, curling, and dragonboating.
Director, Provincial Activation
- Physical literacy and sport development
- Regional delivery strategy and implementation
- Provincial partnerships and system alignment
Jared grew up in small-town Alberta playing every sport he could. Having this foundation, Jared attended the University of Alberta and received a Bachelor of Physical Education and Recreation while competing on the track and field team. He continued his education at the University of Ottawa and obtained a Master of Arts degree in Human Kinetics where his research focused on community development through sport and recreation.
Prior to viaSport, Jared worked at PacificSport Fraser Valley as the Executive Director. Jared has also worked for the Mozambique National Olympic Committee, Commonwealth Games Canada and Right To Play focusing on sport for development. In his free time, Jared takes advantage of the B.C. lifestyle by hiking and snowboarding. You can also find him playing loud music – and sweating profusely – while teaching spin classes.
Manager, Coach Development
- Multi-sport NCCP delivery
- Supporting PSO/DSO/MSOs with coach development
- Supporting the growth of Coach Developers in B.C.
Kate began coaching more than 20 years ago, to give kids the opportunity to be involved in sport. Now, Kate focuses her career on coach development and coaching education from the local or club level to the professional, or high performance coach. Kate has completed a Bachelor’s Degree in Kinesiology and Business, a Master’s Degree in Human Kinetics (specializing in Coaching) and is currently completing a PhD in Interdisciplinary Studies, with a focus on Coach Developers in the NCCP. As a Master Coach Developer in the NCCP, Kate wants to help connect coaches and Coach Developers, empower them to utilize the resources viaSport and the Coaching Association of Canada have to offer, and learn more about how we can ensure positive experiences in sport are had by all children and adults who engage.
Sport Development Coordinator
- Supporting Multi-Sport NCCP delivery
- Supporting sport development initiatives, including Safe Sport, Dispute Resolution, and Girls & Women
- Coach of the Year Awards
- Coach Mentorship programs
Katie is a graduate of the University of British Columbia, with a Bachelor of Arts Degree. Prior to viaSport, Katie worked for Field Hockey BC as the Member Services & Communications Coordinator. Katie has played both ringette and fieldhockey at the provincial level, and won four CIS Championship titles with the University of British Columbia Women’s Field Hockey team. In her spare time, Katie likes to travel, play field hockey and go stand up paddleboarding.