Chief Executive Officer
- Strategic initiatives
- viaSport spokesperson
- Partner relations
- Sport development
- Coaching and leadership
As Chief Executive Officer for viaSport, Sheila is working with partners across sport, health, education and community to lead a united approach for a healthy, active British Columbia where sport inspires a field of possibilities for all.
Sheila brings close to 20 years of experience helping organizations transform, both as a consultant and as an executive of the global technology company. Committed to community service, Sheila has also served on several non-profit boards and committees, and in 2011, completed one term as a Trustee for the Board of Education. Through her career, she has helped build high performing organizations that put people first. In addition to accolades from Achievers, Glassdoor and Best in Biz, she was also recognized as a 2014 YWCA Women of Distinction nominee for her ability to drive innovation and strategic direction.
Sheila graduated from the University of British Columbia with a Bachelor of Arts and a Bachelor of Education, and is also a certified Executive Coach.778-655-1745
- Assists with various grant life-cycles
- Program reporting & administration
Scott holds a Masters Degree in Sport Administration and Technology from the International Academy of Sport Science and Technology in Lausanne, Switzerland as well as a Communications Degree from SFU. He has worked in amateur sport for over 5 years, most recently as the Long Track Program Coordinator for Speed Skating Canada. In his spare time Scott enjoys playing hockey, snowboarding and wakeboarding.778-655-1756
Anne Hinola, CPA, CGA
Controller and Senior Accountant
- All financial matters including operating budget administration and reporting
- Ensures that all accounting transactions are carried out according to viaSport finance policies and procedures and Canadian accounting standards for not-for-profit organization (ASNPO)
- Liaison with banks, auditors and other sport organizations
- Compliance with regulatory filings
Anne is a designated CPA, CGA and holds an LL.B degree (under bar) from the University of the East Manila, Philippines as well as BSBA major in Accounting (also a licensed CPA in Philippines). She started her Accounting career in Canada at ICBC as Financial Technology Planner then moved to a mutual fund company as Financial Analyst. She left the mutual fund to join a First Nation organization as Accounting Supervisor. When not working, Anne enjoys travelling and spending time with her family. To maintain a healthier physical body Anne adopts positive outlook in life, both mentally and emotionally.
Director, Communications & Engagement
- Communication and engagement strategy
- Government relations
- public and media relations
- Social media
- Website content management
Michelle is a veteran marketing and communications professional, with over 20 years of broad-ranging experience in the corporate, non-profit, and independent consulting environments. Most notably, Michelle spent 15 years with Intrawest Corporation in a variety of leadership roles at both its head office and three of its resorts, culminating in her final role as Vice President, Revenue Management. She holds a Master in Business Administration from the University of Western Ontario’s Ivey School of Business and a Bachelor of Arts in International Relations from UBC.
As an avid athlete, Michelle enjoys competing in half marathons and skiing and hiking with friends and family. She also spends a great deal of time watching her sons participate in a variety of sports, including hockey, soccer, baseball, squash, and cross-country, as well as volunteering to support their teams.778-655-1774
Communications Specialist, Web & Design
- Manages viaSport's internal brand and digital assets
- Creates graphic collateral for all viaSport departments (digital and print)
- Website updates & content development
- Social media contributor
Isabelle graduated from the University of British Columbia with a Bachelor’s degree in Kinesiology and is currently working toward a certificate in advertising and design. Isabelle has worked in the amateur sport sector with a number of organizations that include ProMOTION Plus, Action Schools! BC, Sport BC and KidSport BC. She has been playing sports ever since she was a child, but soccer was the one that she couldn’t let go of. If Isabelle doesn’t have her head stuck in a good book, you can find her out on the soccer pitch with her team.778-655-1750
- Social media and event management
- Website updates and content generation
- Email marketing and public relations promotion
Lisa is a graduate from the University of British Columbia with a Bachelor’s degree in Marketing and a minor in Psychology. She has been involved with the UBC Intramurals and Recreation program to promote active living to students through sport and physical activity. In her free time, you can find her playing ultimate frisbee aka. chasing plastic, finding new trails to hike, or lifting weights at the gym.
Innovation and Impact
Director, Research and Social Innovation
- Research design, data collection and analysis
- Strategic development, reporting and assessment
- Bridging connections across BC sport sector
Shawna holds a Master’s degree in Kinesiology from the University of British Columbia, and focused her research on the sustainability policies and partnerships of the London 2012 Olympic Games. Her areas of expertise include critical sport studies, qualitative research methodology, sport mega-event policy analysis, and public relations. Shawna’s approach is research-centered, solutions-oriented, and laser focused on positive change.
Formerly a nationally competitive soccer player and dancer, Shawna now participates in more joint-friendly activities like yoga and cycling. Originally from Saskatchewan, she spends a lot of her time reveling at the beauty of BC in the trails and on the beach. Shawna also holds a Bachelor in Kinesiology from the University of British Columbia and has worked with athletes across the lifespan, from age 5 to 95.778-655-1761
Manager, IT/Business Intelligence
- Information systems management
- Database and reporting lead
- Business intelligence and analytics
D’arcy completed his MBA, with a specialization in Technology and Innovation, at Ryerson University. His areas of expertise include financial forecasting, performance analysis, and business process reengineering. D’arcy captained the first Canadian team to ever place at the Society of American Baseball Research Diamond Dollars Analytics Case Competition and his writing on sports, games, and history has been published in magazines, on websites, and in academic journals.
D’arcy grew up playing baseball, volleyball and basketball but now focuses his love for athletics into winning as many fantasy hockey and basketball pools as possible. He also holds a BA in history with a minor in film from Dalhousie University and is currently enrolled in the UCLA Television Writing program.778-655-1751
Sport Development / Coaching
V.P., Sport Development
- Provincial & Community Sport Development
- Gender Equity
- High performance
- Physical Literacy
As VP of Sport Development, Jennifer champions sport and works with leaders to strengthen the sport delivery system so that more British Columbians can access the health and social benefits that come from quality sporting and physical activity participation at all levels. Jennifer’s extensive experience at all levels of sport and across sectors uniquely positions her to help lead viaSport.
In addition to her high performance sporting career Jennifer has worked in the private sector as a member of the Deloitte Innovation consulting team as well as in the not-for-profit sector, as co-founder of B2ten, a privately funded organization that takes an innovative approach to supporting sport and well being in Canada.
Jennifer continues to advocate and empower young women around the World through access to education. In 2013 Jennifer successfully raised $1million for the Because I am a Girl initiative.
She graduated from McGill University in 2013 with a Bachelor of Commerce degree.
As the most successful freestyle skier in Canadian history, winning Olympic Gold and Silver medals, Jennifer is a member of the Alberta, Quebec and Canada Sports Hall of Fame as well as a recipient of the Meritorious Service Decoration (M.S.C.) awarded by the Governor General of Canada.778-655-1760
Director, Provincial Sport Development
- PSO/DSO Enhancement
- Safe Sport
- Dispute Resolution
- Oversight of coaching and other sport development initiatives
Heather has worked with viaSport since 2014. She is a graduate of Brock University with a bachelor's degree in Sport Management. Prior to viaSport, Heather worked at Curl BC as the high performance and competitions manager where she led many program development initiatives supporting amateur athletes through the Long-Term Athlete Development pathway.
She is also a Level 3 NCCP curling coach and enjoys yoga, swimming, curling, and dragonboating.778.655.1749
Manager, Coach Development
- Multi-sport NCCP delivery
- Supporting PSO/DSO/MSOs with coach development
- Supporting the growth of Coach Developers in B.C.
Kate began coaching more than 20 years ago, to give kids the opportunity to be involved in sport. Now, Kate focuses her career on coach development and coaching education from the local or club level to the professional, or high performance coach. Kate has completed a Bachelor’s Degree in Kinesiology and Business, a Master’s Degree in Human Kinetics (specializing in Coaching) and is currently completing a PhD in Interdisciplinary Studies, with a focus on Coach Developers in the NCCP. As a Master Coach Developer in the NCCP, Kate wants to help connect coaches and Coach Developers, empower them to utilize the resources viaSport and the Coaching Association of Canada have to offer, and learn more about how we can ensure positive experiences in sport are had by all children and adults who engage.778-655-1748
Sport Development Coordinator
- Supporting Multi-Sport NCCP delivery
- Supporting sport development initiatives, including Safe Sport, Dispute Resolution, and Girls & Women
- Coach of the Year Awards
- Coach Mentorship programs
Katie is a graduate of the University of British Columbia, with a Bachelor of Arts Degree. Prior to viaSport, Katie worked for Field Hockey BC as the Member Services & Communications Coordinator. Katie has played both Ringette and Field Hockey at the Provincial level, and won four CIS Championship titles with the University of British Columbia Women’s Field Hockey team. In her spare time, Katie likes to travel, play field hockey and go stand up paddleboarding.778-655-1752