About viaSport
As the provincial government’s lead agency responsible for promoting and developing amateur sport in British Columbia, viaSport works in collaboration with the sport community to advance high-quality sport experiences that make sport better.
viaSport is an independent not-for-profit organization and a legacy of the Vancouver 2010 Olympic and Paralympic Games. With the strategic guidance of the Board of Directors, the support of the Province of BC, and a network of Designated Sport Organizations, viaSport works with the broader sport community, partners, and collaborators to advance high-quality sport experiences.
Our Vision
British Columbians are truly healthy and connected because they value and participate in sport experiences that are safe, inclusive and welcoming.
Our Purpose
To lead the development and growth of amateur sport in BC and bring more supporters of the system.
Our Mission
- We provide strategic leadership to the sport organizations in the amateur sport system.
- We develop policy, set standards and and provide assistance and resources to meet those standards.
- We promote social development through initiatives that create equitable access to sport.
- We collect data, provide information to advance shared goals, and establish shared measurement practices.
- We connect sport organizations to funding, resources, and other capacity-building initiatives.
- We engage and collaborate with partners to advance economic growth, and build public trust and confidence in the promise of sport
Our Values
At viaSport, three values underpin our strategic plan and guide our daily actions.
- Collaboration
- Inclusion
- Accountability
Strategic Approach
The benefits of sport are undeniable. It supports happier and healthier people and better connected communities. It can act as an agent of social change, and contribute to a diversified economy. viaSport’s work aligns with the global sporting movement to contribute actively to global sustainability by ‘building a better world through sport’. viaSport’s strategic approach is focused on strengthening the amateur sport system and making sport better focusing on:
- Sport Organization Health
- Participation
- Safety
- coach education
- DEI
- Partnerships
viaSport Collaborates Across the Amateur Sport Sector
