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Level the Field

 

Create Gender Equity

The first phase of the #LEVELTHEFIELD campaign supports gender equity and the inclusion of girls and women in sport and physical activity in British Columbia.

Gender equity represents fair and unbiased opportunities for all – however, it is typically still girls and women who are underrepresented in areas of sport participation, coaching, officiating, sport administration, and leadership. #LEVELTHEFIELD will work to address gender equity in the following categories:

  • ON THE FIELD - athletes and participants
  • CALLING THE SHOTS - coaches and officials
  • AROUND THE TABLE - board members, executives, and sport leaders

Read on to learn more, to create change in your program or organization, and to meet the ambassadors already advocating for this issue. 

 

What is gender equity?

"The process of allocating resources, programs, and decision making fairly to both males and females without any discrimination on the basis of sex…and addressing any imbalances in the benefits available to males and females."

- Canadian Association for the Advancement of Women in Sport (CAAWS)

WHY IS GENDER EQUITY IMPORTANT?
 

BECAUSE AN IMBALANCE STILL EXISTS IN THE CANADIAN SPORT SYSTEM

 4%

On the Field

Only 4% of girls achieve the recommended level of daily physical activity. 

 

 

17%

Calling the Shots

Women occupy only 17% of head coach positions in Canadian Interuniversity sport.

 

29%

Around the Table

Only 29% of National Sport Organization CEO’s are female while 27.8% of directors on NSO boards are female. 

 

IS YOUR ORGANIZATION GENDER EQUITABLE?
 

FOLLOW THESE STEPS:

 


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CAAWS Leadership Workshops

viaSport has trained facilitators across British Columbia. If you are interested in hosting a workshop. Complete this request form and we will be pleased to connect you with a facilitator. For more information For more information on CAAWS Women and Leadership Workshops, visit www.caaws.ca/leadership/women-and-leadership-program

Ambassadors

From olympians to international level referees to inspirational builders, our line-up of exceptional women in sport who advocate for this campaign are a force to be reckoned with on and off the field of play.

Marketing Kit

The Gender Equity Marketing Kit is a tool to help you promote and advocate about viaSport's #LEVELTHEFIELD campaign online with social media posts, banners, tweets, and more! 

viasport and gender equity

viaSport is proud to release the viaSport Gender Equity in Sport and Physical Activity Policy. This policy was created to assist in developing a sport sector where fair, unbiased, and equitable opportunities are available to every British Columbian, at every level.