The first phase of the #LEVELTHEFIELD campaign supports gender equity and the inclusion of girls and women in sport and physical activity in British Columbia.
Gender equity represents fair and unbiased opportunities for all – however, it is typically still girls and women who are underrepresented in areas of sport participation, coaching, officiating, sport administration, and leadership. #LEVELTHEFIELD will work to address gender equity in the following categories:
Read on to learn more, to create change in your program or organization, and to meet the ambassadors already advocating for this issue.
"The process of allocating resources, programs, and decision making fairly to both males and females without any discrimination on the basis of sex…and addressing any imbalances in the benefits available to males and females."
- Canadian Association for the Advancement of Women in Sport (CAAWS)
Only 4% of girls achieve the recommended level of daily physical activity.
Women occupy only 17% of head coach positions in Canadian Interuniversity sport.
Only 29% of National Sport Organization CEO’s are female while 27.8% of directors on NSO boards are female.
Six regional #LevelTheField: Inspiring Change Workshops are being held between February 20 and April 19, 2016 to engage sport, recreation, and community leaders and advocates across the province on issues surrounding gender equity in sport!
From olympians to international level referees to inspirational builders, our line-up of exceptional women in sport who advocate for this campaign are a force to be reckoned with on and off the field of play.
The Gender Equity Marketing Kit is a tool to help you promote and advocate about viaSport's #LEVELTHEFIELD campaign online with social media posts, banners, tweets, and more!
viaSport is proud to release the viaSport Gender Equity in Sport and Physical Activity Policy. This policy was created to assist in developing a sport sector where fair, unbiased, and equitable opportunities are available to every British Columbian, at every level.